If you’re still struggling to attract new clients to your gym or fitness coaching business…

For today, here's what I'm gonna share:

It's one of the MOST effective strategies to have a steady stream of eager leads knocking at your door. 

Let's get started.

“So… what is it?”

The strategy is pretty simple.

You're going to offer a free, value-packed with this type of lead magnet.

Because of this…

You'll get MORE leads and create much MORE desire for your services. 

And that's where fitness challenges come in. 

From squat challenges to sugar detoxes—these bite-sized fitness adventures give potential clients a taste of success, leaving them craving more. 

And they will eventually pay for more of your services.

Example Types of Challenges

If you haven't thought about the challenge you're going to create…

Here are some ideas for you:

1. 30-Day Squat Challenge: A month-long program to build lower body strength and sculpt legs and glutes. 

2. 14-Day Sugar Detox: Two-week challenge to eliminate added sugars, helping participants reset taste buds and reduce sugar cravings.

3. 21-Day Plank Challenge: Three-week core strengthening program, progressively increasing plank hold times for improved stability and abs definition.

4. 7-Day Hydration Challenge: Week-long focus on proper water intake, educating participants on hydration benefits, and helping them form better drinking habits.

5. 28-Day Clean Eating Challenge: Four-week program emphasizing whole foods, teaching meal planning, and guiding participants to make healthier food choices.

6. 10,000 Steps a Day Challenge: Month-long challenge to increase daily physical activity by reaching 10,000 steps, using pedometers or fitness trackers.

7. 30-Day Yoga for Beginners Challenge: Introduction to yoga basics over a month, with daily short practices suitable for newcomers.

8. 14-Day Meditation Challenge: Two-week program to establish a daily meditation habit, starting with short sessions and gradually increasing duration.

9. 21-Day Push-Up Challenge: Three-week upper body strength builder, progressively increasing daily push-up counts for all fitness levels.

10. 30-Day Flexibility Challenge: Month-long stretching program to improve overall flexibility, featuring daily routines targeting different body areas.

How to Implement These Challenges in Five Simple Steps:

Step #1: Pick the Right Challenge

• Pick a challenge that matches your skills and audience. This helps you offer valuable content and attract long-term clients.

• Aim for a challenge that's engaging and achievable for most participants. The sweet spot is challenging enough to be rewarding but not so difficult that people give up.

• Also, consider seasonal trends or popular fitness goals when selecting your challenge type.

Step #2: Set It Up for Success

• Create a detailed day-by-day plan for your challenge. This should include specific workouts, nutrition tips, or tasks for each day.

• Create materials to improve their experiences. It could be like instructional videos, printable workout sheets, or nutrition guides.

• Decide on the best length for your challenge and pick a strategic start date. Consider factors like holidays or the start of a new season.

Step #3: Spread the Word

• Create high-quality graphics and visuals to promote your challenge. Make sure they are shareable and clearly explain the concept…

• Write a persuasive copy that highlights the benefits of joining your challenge. Focus on the transformation or results they'll get.

• Set up an easy sign-up process to capture leads. Make it simple for people to join and provide their name, email, and other important details.

Step #4: Keep People Excited

• Send regular motivational messages and reminders to participants. This helps maintain enthusiasm and keeps the challenge top-of-mind.

• Create a community space for participants to interact and share their progress. This could be a Facebook group, Discord, or a Skool community. 

• Offer ongoing support and answer questions promptly. This shows your expertise and builds trust with potential clients.

Step #5: Turn Challengers into Clients

• Design a special offer exclusively for challenge completers. This could be a discount or a free personal training session.

• Run a follow-up campaign after the challenge ends. Use this chance to get more feedback and showcase your full range of services.

• Create a clear pathway for participants to continue their fitness journey with you. This might involve a "next steps" guide or a personal invitation to try your regular programs.

By using this strategy and following it step-by-step…

You'll never have to worry about having no clients again.

Because you'll attract new leads and show the value of your services. 

And this can greatly increase the chances of turning challenge participants into loyal, long-term clients for your business.

Wrapping Up

Let's be real.

Running a fitness business is tough work. 

If you're feeling stretched thin and could use a boost in your marketing, here's an exclusive deal for you: 

What if there's a creative and content partner that offers…

• No complicated contracts to tie you down

• Simple monthly flat fee—what you see is what you pay

• A team of pros with over 10 years of experience in the digital marketing space, health and wellness experience, and helping businesses through copywriting, graphic and motion design, SEO, website optimization and other marketing services.

Seems like a no-brainer, right?

Why not give your marketing a serious lift while you focus on what you do best? 

If you're ready to see MORE clients and grow your business…

Check out our services here and our weekly blog.

Thank you for reading Behind Wellness’s newsletter. I hope you found this edition valuable.

Until next week,

Samara

P.S. If you have any questions, shoot me an email to [email protected] and I’d be happy to help.

P.P.S. Follow me on LinkedIn for bite-sized content and marketing tips.