The #1 thing you must do after you launch to improve your launch results

I recently worked with a client who just wrapped up a major product launch. My client had poured her heart into the project, and the excitement was palpable right after the launch.

But as the initial buzz faded, she found herself wondering what could have made her next launch even better.

After sitting down with her team and reviewing all the launch data, she discovered the power of a post-launch audit.

Now that you’re through the intense work of getting your project out there, it’s time to take a breather and do something that can really set you up for success next time: a post-launch audit.

A post-launch audit is like a behind-the-scenes look at your launch. It helps you figure out what worked, what didn’t, and where you can improve.

Plus, it gives you a moment to reflect on the journey - what parts of your launch fired you up, and which parts left you wishing you had more help.

Here’s how I approach my post-launch process with my clients:

1. Compile your key metrics

Start by gathering all the data you collected during your launch. Think about:

• Total revenue from the launch

• Revenue broken down by sales channel or offer

• Conversion rates

• Website traffic and sales page views

• Email open and click rates

• Webinar or challenge registration and conversion numbers

• Social media stats

• Launch expenses

Having all this information in one place not only helps you see the big picture but also lets you compare future launches to see if your tweaks are really making a difference.

2. Dive into the numbers

Once you’ve compiled your data, spend some time analysing it. Look at daily sales, compare different payment options, and see which marketing channels delivered the best results.

It’s also smart to review your expenses to figure out which investments were worth it and which ones you might want to cut back on next time.

3. Analyze your key performance indicators (KPIs)

Dig into specific numbers like:

• Landing page clicks and conversions

• Show up rates at events

• Conversion rates during your sales events

• Email click rates

• Social media engagement

These KPIs can reveal where you might be losing potential customers and where there’s room for improvement.

4. Gather feedback from your team

If you worked with a launch team, their insights are invaluable. Send out a quick survey asking:

• What worked well?

• What didn’t work?

• What could be improved?

Their feedback can help you spot any operational hiccups or communication issues that might have slowed you down.

5. Ask your customers

Don’t forget to hear from the people who experienced your launch firsthand. Consider sending out:

• A survey for non-buyers to understand why they chose not to invest

• A survey for buyers to learn what motivated their decision and what they’re hoping to achieve

• A survey after they’ve used your service or product to get honest feedback

6. Reflect on your personal experience

Take some time to think about your own experience:

• How did you feel throughout the launch?

• Which parts did you enjoy the most?

• Were there any moments that felt off or could use a change?

This self-reflection is crucial. It helps you craft a launch strategy that plays to your strengths and aligns with your values.

Need an extra pair of eyes?

If you’re feeling overwhelmed by the process or just want a fresh perspective, consider getting help. I often work with clients to do a comprehensive launch audit.

Post audit, my clients consistently praise how helpful it is to get an outsider's perspective because it's so hard to see the opportunity when you’re in the thick of it.

They come out of their audits with fresh ideas, inspiration, and strategies to move the needle quickly on their launch results.

Ready to level up your next launch? Let’s chat.

Book a free strategy call here.

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Thank you for reading Behind Wellness’s newsletter. I hope you found this week’s edition valuable.

Until next week,

Samara

P.S. If you have any questions, shoot me an email at [email protected], and I’d be happy to help.

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