Whenever you’re creating content, you might feel like it’s not moving the needle towards your business’ growth.

That’s why sometimes, you think:

Content creation is dreadful.

You need to think of new content ideas…

You need to research…

You need to write a ton of drafts…

It’s a lot of work for you.

You may even forget that you’re running a wellness brand.

But in this newsletter, you’ll learn:

How you can create content (without burning out or having to spend 10+ hours every week).

Let’s start.

Here’s What You’ll Do

You’re going to do content curation.

Basically, content curation is selecting and sharing content from other trusted sources. 

Instead of writing every post from scratch… 

The idea is already presented on the table.

You’ll compile a list of those content created by experts in your field—whether it's fitness, nutrition, or mental health.

And share it with people.

It’s simple, right?

Why You Should Curate Content

The biggest benefit is pretty obvious:

It saves you time and energy.

Why?

Because you don’t have to reinvent the wheel and come up with new ideas every day.

Now, here are MORE benefits of curating content:

1. It Keeps Your Audience Engaged: Sharing different health content helps your followers discover new ideas they might have missed. This gets them thinking about health in new ways—keeping them interested in what you'll share next.

2. Builds Credibility and Trust: Sharing insights from established professionals shows that you’re in tune with industry leaders.  

3. Improves Your Social Media Presence: Sharing curated content gives you lots to post about, so people see your stuff more often and are more likely to interact with it.

4. Backlinks and Website Traffic: If you're linking to other sites, they might return the favour and link back to you. These backlinks can help your site show up higher in search results, bringing even more visitors your way.

Examples of Curated Content

• Health and Wellness: 24 Health and Wellness Tips for 2024 (New Chapter)

• Gym: The Best Home Gym Equipment In 2024 (Garage Gym Reviews) 

• Mental Health: Top 10 Mental Health Blogs To Read For Total Wellness (Ascend)

4-Simple Steps to Curate Content

Step #1. Find your go-to sources:

• Follow 5-10 top influencers in your niche on social media. For example, if you're a nutritionist, follow accounts like @nutrition_facts_org.

• Bookmark 3-5 reputable health and wellness websites or blogs. Consider sites like Healthline and Well+Good.

• You can also set up Google Alerts for key terms in your niche to catch new and relevant content as it's published.

Step #2. Set up a curation schedule:

• Dedicate 30 minutes each Monday (or whatever day that works for you) to find content for the week. 

• Aim to curate 5-10 pieces of content per week. This could be a mix of articles, videos, infographics, or podcasts.

• Use a content calendar to plan your posts. Tools like Trello or Asana to organise and schedule your content.

• Balance curated content with your original posts, aiming for a 30/70 split.

Step #3. Add your unique twist:

• Write a 2-3 sentence introduction for each curated piece. Explain why you're sharing it and what value it brings to your audience.

• Then highlight each takeaway for your audience.

• You can also relate the content to your own services or products when relevant. For example, "This aligns with the nutrition plan we offer in our 12-week fitness program."

Step #4: Track and adjust:

• Monitor engagement (likes, comments, shares) on curated vs. original posts. 

• Note which topics resonate most with your audience. Is it nutrition, workout tips, or mental health content?

• Adjust your curation strategy based on these insights every month.

Quick Note: 

You don’t want to face plagiarism.

So don’t forget to give credit to the original source.

Conclusion

Now you know how you can create content without coming up with new ideas.

Here’s what you’ll do next:

Follow the four simple steps and spend at least 30 minutes each week…

And you’re good to go.

You’ve regained more time to run tasks that improve your brand.

P.S.

Need help turning ideas into killer content? We’ll help you with that. Just visit our website.