A single page for all your services, or give each service its own spotlight?

This decision shapes how patients find and interact with your website. While both approaches work, picking the right one depends on your practice and goals.

In this guide, we'll explore when to use each approach and how to measure its success.

Whether you're building a new site or improving an existing one, you'll learn which setup serves your patients best.

Are you losing potential patients because your health services are buried in your website?

If so…

You're not alone.

Many healthcare providers struggle with a common dilemma:

Present all services on one comprehensive page?

Or split them across multiple pages?

It's frustrating when your website isn't bringing in the patients you know you could help.

And with so many conflicting opinions out there, making the right choice feels overwhelming.

Today, I'll help you cut through the confusion and choose the approach that will actually work for your practice.

When to Choose a Single Page

Combining all your services on one page makes sense for many healthcare practices.

A single page works best when you offer a tight collection of related treatments or procedures.

Take a physical therapy practice.

They might provide:

● Rehabilitation.

● Sports therapy.

● Pain management.

Since these services complement each other and patients often need multiple treatments…

Keeping them together creates a smoother experience.

Single pages also shine when your services share common ground in search.

If potential patients search for related terms like "physical therapy near me" or "sports injury treatment," one comprehensive page can capture this traffic effectively.

Consider the single-page approach when:

● Your core services typically work together as part of a treatment plan

● You want to highlight how your services complement each other

● You're starting out and want to test which services generate the most interest

● Your marketing efforts focus on your practice as a whole rather than individual services

Example:

https://spinalcenterstexas.com/

When to Choose Multiple Pages

Sometimes, your services are better off with their own spotlight.

Think of a medical spa offering:

● Botox.

● Laser hair removal.

● Chemical peels.

Each of these treatments serves a different purpose and attracts different patients.

Separate pages shine when patients search for specific treatments.

By giving each service its own page, you can dive deep into the specifics that patients care about.

This approach works well when your services:

● Appeal to different types of patients

● Solve distinct problems (like acne treatment vs hair removal)

● Need their own detailed explanations

● Have unique pricing and booking processes

● Target specific locations (helpful for multiple clinics)

Here's why it matters:

When someone searches for a specific treatment, they can land directly on the page that answers their questions.

It's like giving each service its own front door to your practice.

Example:

https://everbody.com/

How to Test Your Approach

The most reliable way to know if your service page structure works?

Look at the data.

Here are the exact metrics to track in Google Analytics:

Key Performance Indicators (KPIs):

● Average time on page (aim for >2 minutes)

● Bounce rate (ideally below 60%)

● Conversion rate per page (appointments booked/contact forms)

● Pages per session (2+ suggests good engagement)

● Scroll depth (are people seeing your full content?)

For search performance, check:

● Organic traffic per service page

● Search rankings for service-specific keywords

● Click-through rate from search results

Remember:

Give any changes 90 days minimum before making conclusions.

Then, compare your metrics month-over-month and year-over-year to account for seasonal changes in healthcare searches.

Making The Right Choice

Your service pages matter more than you might think.

Some healthcare practices thrive with a single page, while others need separate pages to really shine.

The trick is figuring out which works for you—and then checking the numbers to make sure you got it right.

After all…

There's no one-size-fits-all solution.

Look, we know this stuff can get complicated.

Your focus is on helping patients, not with website decisions.

If you need more help with these…

Feel free to reach out to us at Behind Wellness.

Thank you for reading Behind Wellness’s newsletter. I hope you found this week’s edition valuable.

Until next week,

Samara

P.S. If you have any questions, shoot me an email at [email protected], and I’d be happy to help.

P.P.S. Follow me on LinkedIn for bite-sized content and marketing tips.