Lead magnets can make or break your brand. 

If you're not using one…

You're missing out on a flood of potential clients. 

And if your current lead magnet doesn’t seem to get a lot of sign-ups…

It's time for an upgrade. 

And in today’s newsletter…

You’ll learn:

• The 10 DEADLY mistakes when creating a lead magnet.

• What makes a lead magnet irresistible.

• And a bunch of real examples that get results.

Let’s get into it.

The 9 Deadly Mistakes

Mistake #1: Overly generic content.

Information that's too broad or easily found elsewhere won't provide value.

Example: "10 Tips for Better Health" 

Mistake #2: Outdated materials.

Especially in the fast-changing fitness industry, outdated information can damage credibility.

Example: "The Ultimate Guide to 2010's Hottest Fitness Trends"

Mistake #3: Clickbait.

Misleading titles or promises that don't deliver can erode trust.

Example: "Lose 30 Pounds in 3 Days with This One Weird Trick!"

Mistake #4: Excessively long content.

People often prefer quick, digestible information.

Example: "100-Page Comprehensive History of Exercise Science"

Mistake #5: Poor quality production.

Badly designed PDFs or low-resolution videos reflect poorly on your brand. 

Example: A pixelated, hand-drawn PDF of exercise illustrations

Mistake #6: Irrelevant offers.

Lead magnets that aren’t aligned with your target audience's interests or needs.

Example: Offering a guide on bodybuilding to an audience interested in senior fitness

Mistake #7: Overly sales-focused content.

Lead magnets should provide value, not just be thinly veiled sales pitches.

Example: "Why Our Gym is Better Than All Others - 50 Reasons to Join Now!"

Mistake #8: Non-actionable information.

Theory without practical application isn't very useful for most fitness consumers.

Example: "The Molecular Biology of Muscle Growth" for a general fitness audience

Mistake #9: Unethical or potentially harmful advice.

Anything promoting extreme diets, dangerous exercises, or unrealistic expectations.

Example: "How to Lose 10 Pounds in a Week by Eating Only Grapefruit"

What Makes a Lead Magnet IRRESISTIBLE

1. Fix one clear problem: Make something that helps with one specific issue your customers have.

2. Give fast results: Offer tips or tools that work right away. This makes people trust you more.

3. Keep it simple: Make it short and easy to use. Think of quick lists or short videos.

4. Match your brand: Make sure it fits with what you sell. This helps people see why they might want to buy from you later.

5. Be different: Give people something they can't easily find elsewhere. Use what you know best about fitness.

Some Examples:

1. Fitness level quiz. It’s fun, interactive, and gives personalised results.

2. 5 Easy Meal Prep Recipes PDF. It’s practical, saves time, and addresses a real need.

3. 3-Day Trial Pass to a gym. It’s a low-risk way to try the service, and creates urgency.

4. Weight loss goal tracker template. It helps people stay motivated, encourages regular use.

5. 7-Day Sugar Detox Challenge. It has a clear timeframe, addresses health trends, and feels achievable.

Now…

These work because they're useful, specific, and give quick value. 

They also match what fitness customers often want or need.

Wrapping Things Up

Creating a great lead magnet isn't rocket science.

But it does take thought and effort. 

So as much as possible…

You must avoid the common pitfalls we’ve mentioned and focus on solving real problems for your audience. 

Now, it's your turn to put the ideas into action and watch your client list grow.

—Samara

P.S. If you’re busy and need some help in your marketing, like lead magnets… Try checking this out. It’s worth it.