6 Spots on Your Website You Can Add a Lead Magnet

Like many website owners, I used to think just having great content was enough to grow my email list.

I'd write helpful posts and wonder why so few visitors were signing up for updates.

Then I learnt about lead magnets.

Let me explain what a lead magnet is first:

It's a free resource you offer to website visitors in exchange for their contact details, most often their email address.

Turns out, people love getting something valuable right away, whether it's a simple checklist or template.

But I made a common mistake at first:

I created a good lead magnet but hid it where nobody could find it.

Then after lots of research and trials and errors…

I discovered certain spots on your website work like magic for lead magnets.

Today, I'm sharing the six best places I've found to put your lead magnet so more visitors will see it.

Let’s start.

#1 Include a lead magnet in a blog post

Put your lead magnets inside blog posts where readers are already interested in your topic.

Link it naturally to what they're reading.

Let’s say you're writing about email marketing…

You could offer an email template they can use right away.

You want to add your lead magnet near the points where readers might think "I want to try this" — it could be after you explain a method or share tips they can use.

Example:

Source

#2 Create a squeeze page

A squeeze page is a simple page that only talks about your free resource.

Take out the menu, sidebar, and anything else that might pull attention away.

Write clear details about what's in your free resource and how it helps.

And show exactly what they'll get—maybe add a photo of the download or a few key points from inside.

Example:

Source

#3 Use pop-ups or slide-ins

Time your pop-ups based on how people use your site.

Wait until someone's been reading for a while or has scrolled down the page.

Also, try different timing—maybe show it after 2 minutes or when they've read most of your post.

Remember to watch what works best with your readers and adjust based on what you learn.

Example:

Source

#4 Customise your error page

Make your 404 or error page useful by adding a helpful free resource.

If someone can't find what they want, give them something else valuable instead.

You could offer a guide to your best content or a helpful checklist.

Turn a frustrating moment into a chance to help.

#5 Add magnets to your About Me and Contact Me pages.

People who visit these pages want to know more about you and your work.

Give them a behind-the-scenes look or share methods you use in your work.

Match what you offer to why they're there.

If they're checking out your services…

Maybe offer a guide about choosing the right option for their needs.

#6 In the navigation menu

Put your free resource where everyone can see it—right in your main menu.

● Make a "Free Resources" section that's easy to spot.

● Label it clearly so visitors know what they'll get.

● Keep it simple—"Free Guide" or "Get Your Template" works well.

BONUS: Common Mistakes to Avoid for Lead Magnets

Sometimes what NOT to do can be as crucial as what must be done.

Here are the common mistakes to avoid when creating and placing your lead magnets:

● Creating ineffective content. When your free content lacks depth or contains incorrect information, it damages your credibility rather than building trust with potential clients.

● Poor follow-through after someone signs up. Nothing breaks trust faster than signing up for something that never arrives, or arrives days later. Test your delivery system regularly to ensure it works perfectly.

● Messy presentation and formatting that makes your lead magnet look unprofessional. Spelling mistakes, grammar errors, and unclear writing turn people away.

● Mismatched content length that either overwhelms or underwhelms your audience. Your lead magnet should be substantial enough to provide value but brief enough to consume quickly.

● Overloading your website. Multiple pop-ups competing for attention frustrate visitors and can make you appear desperate.

● Misaligned targeting where your lead magnet attracts the wrong audience. Every free resource should connect directly to your paid services.

Conclusion

Try these different spots on your site and see what works best.

Keep track of which ones get more sign-ups and which ones bring in people who stay on your email list.

Some places might get fewer sign-ups but bring in people who are more likely to work with you later.

You want to test different approaches AND adjust based on what you learn about your visitors.

Thank you for reading Behind Wellness’s newsletter. I hope you found this week’s edition valuable.

Until next week,

Samara

P.S. If you have any questions, shoot me an email at [email protected], and I’d be happy to help.

P.P.S. Follow me on LinkedIn for bite-sized content and marketing tips.