If you’ve been scratching your head all-day—and thinking about what and how to write your next blog post…

I get you.

It’s an agonising struggle.

Same with the worst blog post that you have, which is the one you never write.

But here’s the deal:

Writing a fitness blog post is not as hard as you think.

And in today’s newsletter, you’ll get the roadmap to writing an engaging blog post in three simple steps—from brainstorming to polishing your next blog post.

Let’s talk about the first step.

Step #1: Brainstorm Engaging Fitness Blog Topics

First, start by tapping into your audience's interests. 

Start by thinking about your audience:

• What are they interested in?

• What challenges do they face?

• What common questions do they ask?

If you're unsure where to begin, consider checking your:

• Email inbox

• Social media comments

• Popular posts on other fitness sites.

As ideas come to you, write them down. 

Don't judge—just let the creativity flow. 

Then, use your keyword research to refine your list. 

You can also use tools: 

• Google’s Keyword Planner

• Moz Keyword Explorer

• Keysearch

This process helps you craft posts that not only resonate with your audience but also have a better chance of being discovered online.

It's like finding the perfect balance between what your readers want and what search engines favour.

Step #2: Outline Your Fitness Blog Post

Now that you've got your topic, it's time to give your post some structure. 

Here’s an example:

Introduction (50-100 words) 

Start with an interesting introduction that hooks your audience. 

You can start with a question or a bold statement.

Background (100-200 words) 

This part is optional.

But you can add some context and explain why the topic is relevant.

Core Content (600+ words) 

Next, break down your main points. For a fitness post, this might include:

• The benefits of the workout or technique

• Step-by-step instructions or explanations

• Common mistakes to avoid

• Tips for getting the most out of the exercise

If relevant, note where you might include images, videos, or infographics. 

Visual content can make complex information easier to understand and remember.

Conclusion (200-300 words) 

Don't forget to include a strong conclusion that summarises key points and provides a clear call-to-action. What do you want your readers to do next?

—

With your outline complete, you've built a strong foundation for your post. 

The next is you’re going to polish your draft.

Step #3: Format and Polish Your Fitness Blog Post

Here's how to polish your fitness blog post:

1. Break up long paragraphs. Shorter paragraphs are easier to read, especially on mobile devices.

2. Use bullet points or numbered lists for key information. They make your content more scannable and digestible.

3. Include internal and external links. Link to your own relevant content and authoritative external sources to give additional value.

4. Optimise for SEO:

   • Use your target keyword in the title, first paragraph, and throughout the post naturally.

   • Write an intriguing meta description.

   • Use descriptive alt text for images.

5. Proofread carefully. Check for grammar, spelling, and clarity. Consider reading aloud to catch awkward phrasing.

6. Preview your post. Check how it looks on both desktop and mobile devices.

The goal here is to make your content as user-friendly and valuable as possible. 

A well-formatted post not only looks professional but also keeps readers engaged and coming back for more.

Don't let writer's block hold you back any longer.

Your next great fitness blog post is just waiting to be written.

So, what topic will you tackle first?

Get brainstorming, start outlining, and post it.

Your readers (and your blog traffic) will thank you for that.

—Samara

P.S.

Need help turning ideas into killer content? We’ll help you with that. Just visit our website.