14 Tips For a Killer Health Coach About Page

Your About page might not be building the trust you think it does.

Most health coaches make the mistake of focusing only on certifications and achievements—forgetting that clients want to see the person behind the expertise first.

So your real-world experience and personal story matter more to clients than any fancy credentials.

Recent marketing research shows that 81% of people need to trust a business before making a purchase.

And your About page?

That’s where that trust begins.

In today’s newsletter…

I'll share 14 tried-and-tested tips to create an About page that lets clients see the real you—someone they can trust with their health journey.

Here are the 14 tips…

#1 Hook Them With Your Headline

Your headline should grab attention immediately with words that speak directly to your ideal client's needs.

Skip the generic "About Me."

Instead, write something that shows your unique approach, like:

"I Help Busy Moms Find Time for Self-Care" or "Transform Your Health Without Giving Up Your Favorite Foods."

Your headline sets the tone for everything that follows, so make it count.

#2 Have a High-Quality Photo of You in Action

Skip the stiff headshots.

Share a photo that shows you actively coaching, healthy cooking, or leading a wellness workshop.

Your photo should look professional but natural.

You want to show potential clients what it's really like to work with you.

#3 Proofread Your Copy

Nothing kills credibility faster than spelling mistakes or grammar errors on your About page.

Even small typos can make potential clients question your attention to detail and professionalism.

#4 Check Links to Your Social Media Accounts

Make sure every social media button on your page leads to your current profiles without any broken links.

Test each link monthly to ensure they're working correctly.

#5 Be Concise

Keep your story tight and focused.

Most visitors will scan your page in under a minute.

So share what matters most About your health coaching journey and expertise in clear and punchy paragraphs.

#6 Check the Alt Tags

Add descriptive alt text to every image on your About page so everyone can access your content.

Make your alt descriptions clear and specific.

Example:

❌ "workout photo"

✅ "Sarah demonstrating proper plank form"

This small detail makes your page more professional and inclusive.

#7 Add a Quick Facts Section

This section lets busy readers grab key information About you without reading your whole story.

Give visitors a snapshot of your expertise with an easy-to-scan list of:

● Credentials.

● Specialties.

● Fun personal details.

#8 Make it Easy to Find

The link to your About page should be listed in the navigation menu, ideally right after the home tab. That’s where people are used to looking. 

Place your About page in an obvious spot in your main navigation menu where visitors expect to find it.

Don't get creative with naming.

Just stick with "About" or "About Me" so people don't have to hunt for information About who you are and what you do.

#9 Focus on the Story

Share the authentic journey that led you to health coaching.

But keep it focused on how your experiences help your clients.

Skip the timeline of your entire life and focus on the moments that shaped your coaching approach.

#10 Have a Video Ready

Add a short video that captures your personality and coaching style in action—it's the next best thing to meeting you in person.

Keep it under two minutes.

Your video should feel natural, not overly scripted or salesy.

#11 Place the Most Important Info Above the Fold

Put your key message and unique value proposition where visitors see it first—without needing to scroll down.

Think of your screen like prime real estate:

Your headline, core message, and strongest credential or client outcome should be visible immediately.

This tells potential clients right away if you're the right coach for them.

#12 Leave selling out of it

Your About page should build trust and connection, not push programs or packages.

People visit your About page to learn who you are, not to be sold to.

#13 Keep It Consistent

Your brand voice should feel the same everywhere clients find you.

If you're energetic and fun on Instagram…

Your About page should reflect that same personality—not suddenly turn formal or stiff.

#14 Update it regularly

Review your About page every few months to add new certifications, update your photo, or refresh your story.

Your expertise and offerings grow over time.

So make sure your About page grows with you.

Need help with your About page?

Take time to implement these elements thoughtfully.

Your About page is working for you 24/7 as your digital first impression.

Your page is more than just words on a screen—it's like an invitation to potential clients to begin their health journey with you.

Make every element count, from your headline to your photos to your story.

Need help implementing these tips? Our team of experienced web designers and copywriters can help you create an About page that truly showcases your unique value as a health coach. Reach out to us today.

Thank you for reading Behind Wellness’s newsletter. I hope you found this week’s edition valuable.

Until next week,

Samara

P.S. If you have any questions, shoot me an email at [email protected], and I’d be happy to help.

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