What if you get a deal like this:

Spend $1, and get 36x ROI.

Would you take it?

Of course, you would.

It’s too good to be true, right?

And you might ask me: But what’s the catch?

The thing is, there are no catches.

It’s just email marketing.

If you’re using it (the right way), you can increase your gym subscriptions and retention by 20% percent.

More Benefits of Email Marketing for Fitness Businesses

● It nurtures potential clients: Educate potential members about your fitness programs and services, and converting website visitors into customers.

● It promotes offerings: Advertise new classes, membership deals, nutrition programs, workout gear, and more.

● It drives revenue: Create targeted campaigns designed to increase sales for your gym.

● It onboards new members: Set up automated welcome sequences that introduce new members to your services or programs.

● It improves retention (by up to 20%): Build loyalty by consistently sending fitness tips, healthy recipes, and educational content to keep members engaged.

And last but not the least?

You own your channel.

Meaning?

No One Controls You

Facebook, Instagram, YouTube, and other marketing channels…

They have their own algorithm.

They decide what content your audience sees.

And the worst part?

They can ban you anytime.

Your efforts for building your audience might disappear one day.

So here’s where emails come in.

No one controls the algorithm.

No one can steal your list.

No one bans you anytime.

This is the beauty of email marketing.

If you want to tap into these opportunities…

I’ll show you how to implement email marketing in your fitness marketing in 5 simple steps.

A Step-by-Step Guide to Fitness Email Marketing

Step #1: Define Your Email Marketing Goal 

If you want to make email marketing work for you…

You have to identify your goals first.

Ask yourself: What am I trying to achieve?

The more specific the goal is, the better.

Some common fitness email marketing goals include:

● Increase gym membership sign-ups by 20% within the next quarter.

● Boost class attendance rates by 15%.

● Generate $10,000 in additional revenue.

● Reduce member churn rate by 10%.

● Achieve a 25% open rate for all promotional emails within six months.

Once you’ve clarified your goal, you’re ready to proceed to the next step.

Step #2: Choose the Right Email Marketing Platform 

There are lots of user-friendly email platforms out there, such as:

● Klaviyo

● ActiveCampaign

● Podia

● Mailchimp

● ConvertKit

Many of these platforms offer free options to get started.

Their pricing depends on the size of your email list as it grows.

So do your research to find the best option that fits your budget and requirements.

Step #3: Build Your Fitness Email List 

To get the most out of email marketing, you need to build a high-quality list of people interested in your fitness services.

The simplest way to do this?

Add an opt-in form to your website.

You can place this form:

● On the homepage.

● In the sidebar.

● Or at the end of blog posts.

Offer them incentives—like a freebie or a lead magnet—for them to join your list fast.

Here are some lead magnet ideas that you can steal:

● Free day passes to your gym.

● Ebooks with tips on achieving specific fitness goals, like weight loss or muscle gain.

● Recipes and shopping lists that align with fitness objectives.

● Discount codes for supplements or workout gear.

● Quizzes that help users choose the right products or services.

Just make sure your freebie aligns with your target audience’s needs and reflects your services.

Once they sign up…

Use your email platform to automatically deliver their freebie.

Also, don’t forget to promote your opt-in form on every possible channel.

● Social media profiles.

● Blog posts.

● Podcasts, etc.

The more you promote it, the faster your list grows.

Steps 4 and 5?

Stay tuned for the next email. 

Here’s a preview of what you’ll learn from those steps:

● The THREE Essential Emails Your Business Can’t Survive Without.

● How to Build Sequences That Turn Subscribers Into Buyers.

● The 10X Trick to Explode Your Open Rates and Clicks.

Ready?

Stay tuned for the next edition.